The decision to use BEX as the main logo mark came down to efficiency. By combining the first two letters of Bestland and Excavation, we created a straightforward, practical graphic that reflects precision and focus.
Bestland Excavation values getting the job done right and without delay. Long names slow things down, and this logo keeps it simple. BEX says it all: strong, simple, and direct.
Those three letters also work well across every application. Whether printed on hard hats, stamped on machinery, or displayed on trucks, BEX remains clear and recognizable.
This logo was designed to work hard and look good doing it.
