A brand and website build for Colben Enterprises, a family-owned property protection company serving Manitoba and the Prairies. Run by Mike and Tracy Cole and Curtis and Teresa Benson, Colben is a certified dealer of GoNano, a Canadian-developed nano technology that extends the life of roofs, concrete, and wood without changing their appearance.
The product had already been featured on Dragon's Den. What they needed was a brand that matched the credibility.The challenge here was making something technical feel approachable. Nano technology is not an easy sell at a kitchen table, and most of Colben's customers are homeowners and farm operators who just want to know their roof will hold up through another Prairie winter. We built a brand identity and website that leads with trust, plain language, and the real people behind the business.
The site walks customers through the science without talking over them, breaks the product line into clear tiers based on roof age, and moves visitors toward a quote without pressure.Everything about Colben's brand is rooted in the same thing that started the company: two families who saw their neighbours filing hail claims year after year and decided to do something about it. The brand reflects that. Practical, honest, and built to last.
