Encompass Movement is a functional fitness and wellness brand based in Winnipeg. Their focus is on movement, mindfulness, and community. This identity was created to reflect that balance: strong yet calm, confident yet approachable.
At the heart of the logo is the Sampaguita flower, also known as the Philippine jasmine. It symbolizes purity, humility, and strength, qualities that align closely with the brand’s values. The petals form a soft, organic mark that feels grounded and natural.
Each petal variation across the brand represents one of six guiding values: integrity, gratitude, caring, community, growth, and individuality. Together, they form a system that celebrates connection, movement, and the journey toward better well-being.
